"You can only manage what you can measure"
- Peter Drucker

One of the greatest challenges presented to any artist, brand, group, or individual entering the social media space is recognizing the importance of listening first. This means a number of things to us at bigMETHOD. There are conversations to review, metrics to track, research to be done, and a never-ending list of key observations and walk away with. We see unmatched value in all of it and maintain a focus on establishing the listening process as the foundation of the programs we implement.

bigMETHOD Analytics
A real-time social media reporting system that provides daily measurement of channel subscribers, brand engagement, traffic analysis, content consumption, and conversations relevant to your brand. Delivered right to the closest web browser.

Conversation Monitoring
Ongoing review of relevant discussions taking place about your brand, products, services, and the competition. True insight into what’s being said from human beings who can tell you what natural language analyzers will never be able to.

Brand Research
Deep-dive gathering of information that can and should fuel what your organization is doing with its messaging, customer service, and product development. Straight from the mouths of your unfiltered target audience.

"Give the people what they want, and they'll come out for it."
- William Ballester

The advent of all the tools, platforms, and applications we collectively label “web 2.0” has made a lot of things easier. On the flip side, the ability to crack through and make an impact amidst the noise has only gotten harder. Success is dependent on the ability to think outside the box and a willingness to actually consider what your audience is actively saying they’re looking to you for. These are the primary directives we take into the creative process; whether it be designing assets, producing content, or laying out plans for a comprehensive digital campaign.

Strategic Development
The layout and coordinated evolution of end-to-end social media programs tailored to fit the objectives at hand.  Campaigns rooted in research, based on years of experience, and approached with a clean slate from the onset.

Content Production and Creative Design
Composition of websites, profiles, channels, video footage, and messaging created with the direct-to-consumer nature of the social web in mind. Everything designed with a purpose and built to share.

"A conversation is a dialogue, not a monologue"
- Truman Capote

The social web has by its very nature eliminated the easy ways out. Mass appeal is still achievable but mass targeting as a means to it has grown inconceivable. Impact relies on direct communication with everyone from the most popular to the least obvious arbiters of influence on the target audience. As an agency we are always cognizant of this. To us the few individuals you can reach are a greater asset than the many you hope to. Our approach to the distribution of content and messaging has been developed with this in mind. We see friends, fans, followers subscribers, and bloggers less as a target group and more as a collection of personalities that could each individually have a powerful effect on what you’re doing and where you’re headed.

Influencer Outreach
One-on-one communication with relevant voices as a means to establish long-term connections. Extensive research to discover who’s out there, and all the leg work involved in helping turn them into valuable partners and advocates for your brand.

Community Management
Day-to-day monitoring and operation of the meeting-places and touch points you’ve set up to deliver your message. Done in a coordinated fashion that ensures the legitimacy of your voice and the credibility of what you’re contributing to the community.