Tweetmeme Re-launched

I was reading this article “Tweetmeme re-launches to gun for top of the Twitter link tree” by Mike Butcher on TechCrunch about Tweetmeme. Tweetmeme allows you to keep track of what is most talked about or tweeted. I instantly thought how this could be beneficial to business by knowing what people are most interested in so that companies could connect themselves with most popular conversations, creating brand recognition.
Also, Tweetmeme allows a business to see what works so that the same formula can be applied to any business looking to spread the word.  Another way to take advantage of Tweetmeme is to:
•    see what the majority of people are into
•    associate or possibly tie-in that same matter into your business
•    gain more attention from twitters utilizing a mass appealing topic

This feature can be used many different ways from benchmarking to personal knowledge. Twitter is a social media platform that opens up innovative and unique ways to promote a business or product to a mass group of people instantly. As these new features become incorporated within Twitter, there is usually always a way to use them to benefit your business.