Tag Archives: youtube

Social Media in Action: Olympus PEN Story

By John Furnari | Published: August 3, 2009
Camera-maker Olympus clearly understands a few of the main tenets of social media marketing: Content is King Simple is always better It’s important to consider your audience’s ROI Content is King (worth repeating) One of the rising videos on Digg today is the PEN Story, which features brilliantly produced stop-motion footage taken from the new Olympus PEN E-P1 four-thirds camera. [...]
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YouTube’s Facebook Connect Integration: This Is What Ubiquity Looks Like

By John Furnari | Published: June 12, 2009
This is what ubiquity looks like: And that goes for both YouTube and Facebook. The online video juggernaut has just linked up with the king kong of social networks and their increasingly popular Facebook Connect integration. That change means content providers can automatically post links to their newly uploaded videos directly to Facebook (as well as Twitter [...]
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ROI: Where’s the $ @?

By Greg Cargill | Published: May 26, 2009
“On TV, watching the content is the end of the experience. Online, watching the content is the beginning of the experience” - Matt Cutler, Visible Measures Payoff Over a Web Sensation Is Elusive I would start this post off with the embedded video of Susan Boyle’s performance (not like you all haven’t seen it at least once) [...]
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YouTube Quietly Unveils New Channel Design

By John Furnari | Published: May 21, 2009
Just today, we inadvertently stumbled onto some welcome news for YouTube users and content providers and alike.  Completely under the radar, the online video behemoth has just released a brand new design for channel pages.  From our first look, we’re absolutely impressed. This couldn’t come at a more appropriate time, as we were already planning on [...]
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Viral Video Ping-Pong VII - Nathan “Flutebox” Lee and Beardyman @ Google, London

By John Furnari | Published: May 6, 2009
“Viral Video Ping-Pong” - a weekly series on the bigMETHOD blog in which Greg and myself attempt to outdo one another with the posting of an incredible low-budget clip. It’s rare that I’ll sit through 18 minutes of web video, which really speaks to how great this is. I like it on a few levels: Google once [...]
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