Tag Archives: roi

Talking ROI in Social Media at the Zex Sports Headquarters

By John Furnari | Published: June 29, 2009
This past week, bigMETHOD had the opportunity to sit in front of a cross-section of the action sports community and have a vibrant discussion on what return on investment means in the world of social media.  It was an honor to be there, and a pleasure to trade notes with such a forward thinking group.  [...]
Posted in New Media, Presentations | Also tagged , , , , , | Leave a comment

At the End of the Day It’s About Sales, But That Doesn’t Mean Every Day

By John Furnari | Published: June 5, 2009
I saw this photo pop up on Digg today and it really had me thinking: For starters, I thought of Los Angeles, my home for the past 4 years.  Even though you’ll never take the New York out of the boy, I love this town.  Yet anyone who knows me knows of my heartache over the [...]
Posted in Social Media | Also tagged , , | Leave a comment

ROI: Where’s the $ @?

By Greg Cargill | Published: May 26, 2009
“On TV, watching the content is the end of the experience. Online, watching the content is the beginning of the experience” - Matt Cutler, Visible Measures Payoff Over a Web Sensation Is Elusive I would start this post off with the embedded video of Susan Boyle’s performance (not like you all haven’t seen it at least once) [...]
Posted in Advertising, Video | Also tagged , , , | Leave a comment

Viral Video Ping-Pong XII - Zee Avi Proves To Social Media Guy the Power of Social Media

By John Furnari | Published: May 20, 2009
“Viral Video Ping-Pong” - a weekly series on the bigMETHOD blog in which Greg and John attempt to outdo one another with the posting of an incredible low-budget clip. So often as an agency we are confronted with the question “but how does this translate to sales? ROI?” It’s a challenge for the social media marketing [...]
Posted in Music Industry, Video | Also tagged , , , , | Leave a comment