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Tag Archives: roi
UberTwitter and Monetization in Social Media: It Can’t All Be Free!
The launch of the newest version of UberTwitter was a pretty hot topic in the social media world today. A couple of months back I noted my support for the switch away from TweetDeck to what I feel is clearly this far superior Twitter client for the Blackberry. So I wasn’t surprised at all, but [...]
Posted in Advertising, Social Media Also tagged Apps, blackberry, mobile, Monetization, Tweetdeck, twitter, ubertwitter Leave a comment
(More Than Just) Viral Video Ping-Pong XVII: Kuroshio Sea
For those that follow the blog, each Wednesday we indulge in what we’ve called “viral video ping-pong”. Essentially Greg Cargill and I post the most compelling low-budget video clips we’ve come across in the past few days to illustrate how powerful compelling content can be on the social web. For some reason this one feels [...]
Posted in Video Also tagged digg, music, Online Video, Social Media Strategy, videos, Viral Video Ping-Pong Leave a comment
Social Media in Action: Olympus PEN Story
Camera-maker Olympus clearly understands a few of the main tenets of social media marketing:
Content is King
Simple is always better
It’s important to consider your audience’s ROI
Content is King (worth repeating)
One of the rising videos on Digg today is the PEN Story, which features brilliantly produced stop-motion footage taken from the new Olympus PEN E-P1 four-thirds camera. [...]
Posted in Social Media, Video Also tagged digg, Olympus, Online Video, Personal ROI, Social Media Strategy, videos, youtube Leave a comment
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