Tag Archives: Personal ROI

Social Media in Action: Olympus PEN Story

By John Furnari | Published: August 3, 2009
Camera-maker Olympus clearly understands a few of the main tenets of social media marketing: Content is King Simple is always better It’s important to consider your audience’s ROI Content is King (worth repeating) One of the rising videos on Digg today is the PEN Story, which features brilliantly produced stop-motion footage taken from the new Olympus PEN E-P1 four-thirds camera. [...]
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What About Your Audience’s ROI?

By John Furnari | Published: July 30, 2009
The million dollar question on the minds (and scarcely from the mouths) of social media marketing professionals is about return on investment. Everyone wants to know, where’s the ROI? It is an interesting question, and one we’ll be addressing directly and in depth in the coming weeks here on the blog. If you’re burning with curiosity [...]
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TEDx Hollywood feat. bigMETHOD’s Greg Cargill

By John Furnari | Published: July 17, 2009
When I heard rumors that Greg may be telling a story about me as part of his talk at the upcoming TEDx event here in Los Angeles, I figured I’d repay the favor and help publicize his talk here on the blog. Friday, July 24th, Greg will be speaking at the Melega Residence here in Los [...]
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