Tag Archives: Online Video

The Death of Terrestrial TV: Part 1080

By John Furnari | Published: November 15, 2009
Clearly no, we haven’t written over a thousand posts on the pending doom of terrestrial television.  It does feel that way though. This week it’s another strong development from the fine folks at YouTube.  As of Thursday, 1080p Hi-Def video is now available on the world’s largest video portal and second most popular search engine. Here [...]
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Another Lesson In Social Media Marketing From Team Obama

By John Furnari | Published: September 23, 2009
Preface: Any reference to political figures on the bigMETHOD blog is in any way a vote of confidence nor critique of what is going on policy-wise in Washington, D.C. We’re talking strictly marketing. Many times already on this blog I’ve brought up how incredible the Obama team’s continued use of social media has been. As [...]
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(More Than Just) Viral Video Ping-Pong XVII: Kuroshio Sea

By John Furnari | Published: August 5, 2009
For those that follow the blog, each Wednesday we indulge in what we’ve called “viral video ping-pong”.   Essentially Greg Cargill and I post the most compelling low-budget video clips we’ve come across in the past few days to illustrate how powerful compelling content can be on the social web. For some reason this one feels [...]
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Social Media in Action: Olympus PEN Story

By John Furnari | Published: August 3, 2009
Camera-maker Olympus clearly understands a few of the main tenets of social media marketing: Content is King Simple is always better It’s important to consider your audience’s ROI Content is King (worth repeating) One of the rising videos on Digg today is the PEN Story, which features brilliantly produced stop-motion footage taken from the new Olympus PEN E-P1 four-thirds camera. [...]
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What About Your Audience’s ROI?

By John Furnari | Published: July 30, 2009
The million dollar question on the minds (and scarcely from the mouths) of social media marketing professionals is about return on investment. Everyone wants to know, where’s the ROI? It is an interesting question, and one we’ll be addressing directly and in depth in the coming weeks here on the blog. If you’re burning with curiosity [...]
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