Tag Archives: Demographics

Ethnic Minorities Visit Social Networking Sites More Frequently

By anthony | Published: May 26, 2009
  Recent data from the Florida State University Center for Hispanic Marketing Communication concluded that ethnic minorities visit social networking sites more frequently that whites. Their study concluded that English Preferring Latinos were twice as likely to visit Myspace and Facebook regularly compared to whites. One of their conclusions for these statistics comes from the fact [...]
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The Latino Online Market Sees Growth

By anthony | Published: May 13, 2009
A recent article by the New York Times states that the Latino online audience grew from last year. On the other hand, slight decrease in the overall use of the internet among Americans. The Latino online audience grew by 5.4 percent according to the research firm comScore. This is of immense [...]
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Twitteros

By anthony | Published: March 31, 2009
    Twitter has become the latest online phenomenon. Twitter has not only become a popular medium of communication within the mainstream culture, but it has also become a very popular social networking tool for Latinos. Trendsetting Latinos who use Twitter have coined the term “Twittero” to describe themselves. Taking advantage of the opportunity being presented Matt [...]
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The New Generation Latino: A secret niche market that social marketers should be aware of.

By anthony | Published: March 17, 2009
To most marketers and advertisers when you mention the Latino Market they immediately think of the Spanish speaking community. By identifying the Latino market as a Spanish speaking market, marketers are ignoring the largest percentage of Latinos in the United States. In fact 60% of Latinos in the United States are 2nd and 3rd generation [...]
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