How Socializing Is Changing Advertising

By Greg Cargill | Published: October 23, 2008

“The Revolution Will Not Be Televised. It will be Widgetized. Fortunately, that revolution is already happening… it’s called widgets. and Facebook apps. it’s about engaging users via application workflow, and discovering intent. then you don’t have to advertise anymore, you just serve up the stuff that users find interesting.”

Read the full article here: Putting Social Media Monetization Into Context

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