I posted a few days ago about Verizon “squeezing pennies” out of its users and how that results in a bad brand image within the consumer base. Well here is an example of GOOD branding:
James Bond’s wrecked Aston Martin DBS bought for $350,000
The James Bond brand is a long standing brand. They have had some less than amazing moments (Denise Richards as a Nuclear Scientist) but because of the quality of the brand they now are in a position where bad days are better than good. This should be every company’s goal, to be a desired brand.
How important is your brand?
I posted a few days ago about Verizon “squeezing pennies” out of its users and how that results in a bad brand image within the consumer base. Well here is an example of GOOD branding:
James Bond’s wrecked Aston Martin DBS bought for $350,000
The James Bond brand is a long standing brand. They have had some less than amazing moments (Denise Richards as a Nuclear Scientist) but because of the quality of the brand they now are in a position where bad days are better than good. This should be every company’s goal, to be a desired brand.