Category Archives: Video

(More Than Just) Viral Video Ping-Pong XVII: Kuroshio Sea

By John Furnari | Published: August 5, 2009
For those that follow the blog, each Wednesday we indulge in what we’ve called “viral video ping-pong”.   Essentially Greg Cargill and I post the most compelling low-budget video clips we’ve come across in the past few days to illustrate how powerful compelling content can be on the social web. For some reason this one feels [...]
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Google Acquires On2 for $106.5 Million

By Greg Cargill | Published: August 5, 2009
When I logged into Facebook this morning the first thing that caught my attention was an article in my news feed from Mashable by Pete Cashmore (ah, the power of an internet that is connected!): BREAKING: Google Acquires Video Compression Company for $106.5 Million I am not going to get into a big recap of what they [...]
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Crispin Porter Interns = Crushing It

By Greg Cargill | Published: August 4, 2009
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Let’s make money, not war.

By Greg Cargill | Published: August 3, 2009
Part 1: Smart People Read this: “I now pronounce you monetized: a YouTube video case study” I assume by this point you have seen my high school classmate’s wedding video that spread from web success to news and talk show success recently. I blogged about how they missed the opportunity to monetize their video but it looks [...]
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Social Media in Action: Olympus PEN Story

By John Furnari | Published: August 3, 2009
Camera-maker Olympus clearly understands a few of the main tenets of social media marketing: Content is King Simple is always better It’s important to consider your audience’s ROI Content is King (worth repeating) One of the rising videos on Digg today is the PEN Story, which features brilliantly produced stop-motion footage taken from the new Olympus PEN E-P1 four-thirds camera. [...]
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