Category Archives: Video

An Old Dog Teaching Us Something About New Tricks

By John Furnari | Published: December 3, 2009
We’ve been working with the Bill Cosby team and it’s been a pleasure on a number of levels. Clearly there’s the simple history of having grown up with the man in your living room every night. Of course there’s his pure and true desire - whether you agree with his perspective or not [...]
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The Death of Terrestrial TV: Part 1080

By John Furnari | Published: November 15, 2009
Clearly no, we haven’t written over a thousand posts on the pending doom of terrestrial television.  It does feel that way though. This week it’s another strong development from the fine folks at YouTube.  As of Thursday, 1080p Hi-Def video is now available on the world’s largest video portal and second most popular search engine. Here [...]
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Balloon Boy Hysteria: Takeaways From Twitter’s OJ Moment

By John Furnari | Published: October 15, 2009
At around 2pm today Twitter erupted with an overwhelming output of messages related to 6-year old Falcon Heene, who at the time was believed to be traveling across Colorado trapped in a makeshift flying balloon.  All at once, #balloonboy, Balloon Boy, and #saveballoonboy were dominant trending topics on the micro-blogging platform. The incident itself was reminiscent [...]
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90% Success :: 90% Fail

By Greg Cargill | Published: October 2, 2009
As you might already know, one of the most popular channels on YouTube is user iJustine.  I was just on YouTube browsing for channels to connect with for one of our clients and got sucked in by social media…  Justine posted a new video from the Law and Order SVU set and I gave it [...]
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Another Lesson In Social Media Marketing From Team Obama

By John Furnari | Published: September 23, 2009
Preface: Any reference to political figures on the bigMETHOD blog is in any way a vote of confidence nor critique of what is going on policy-wise in Washington, D.C. We’re talking strictly marketing. Many times already on this blog I’ve brought up how incredible the Obama team’s continued use of social media has been. As [...]
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