Category Archives: Social Media

On Two Kinds of Social Media Chicanery: Snake Oil Salesmen vs. Charlatans.

The rapid growth of social media in recent times has been a blessing and a curse for the folks that have been fighting for recognition of its value over the last decade. It used to be that ’social networking’, ‘blog marketing’ and ‘grassroots PR’, as they were referred to for some time, were afterthoughts in marketing [...]
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The Cost of Only Talking to the People You Know

If you know me well, you probably know I have an affinity for cartoons. As I have (slowly) become more of an adult so has my taste in cartoons. What many people miss about adult cartoons (not that type of adult), and the thing that I love the most about them, are the social [...]
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40 Days…

It has been 40 days since the last bigMETHOD blog post.  We have plenty to say and share, but to say that we have been busy is an understatement. It is an interesting thing, this “busy”, when you are the co-captain of your own ship.  We added a few new brands to our roster and grew as a [...]
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Guess who’s back?

It has been over a month since I posted a blog post.  December was busy.  But, just because it was busy doesn’t mean that I didn’t get the chance to break my routine enough to be refreshed and ready for 2010. During the past week with my brain taking a little vacation it somehow ended up [...]
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We’re All a Part Of It Now: What I Learned About Social Media With the Family Over the Holidays

I felt it even before the stats came out, noting that Facebook was the most visited site on the web Christmas day 2009.  It was incredibly interesting, after years working in this industry, to hear the words “blog”, “Twitter”, and “Facebook” used so casually and effortlessly by the extended clan. Or to finally be able [...]
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