Category Archives: Music Industry

Let’s make money, not war.

By Greg Cargill | Published: August 3, 2009
Part 1: Smart People Read this: “I now pronounce you monetized: a YouTube video case study” I assume by this point you have seen my high school classmate’s wedding video that spread from web success to news and talk show success recently. I blogged about how they missed the opportunity to monetize their video but it looks [...]
Also posted in Advertising, Blogging, Misc., New Media, Presentations, Social Media, Video | Tagged , , , | 1 Comment

What About Your Audience’s ROI?

By John Furnari | Published: July 30, 2009
The million dollar question on the minds (and scarcely from the mouths) of social media marketing professionals is about return on investment. Everyone wants to know, where’s the ROI? It is an interesting question, and one we’ll be addressing directly and in depth in the coming weeks here on the blog. If you’re burning with curiosity [...]
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Twitter’s Not For Everyone

By John Furnari | Published: July 22, 2009
Trent Reznor has always done his own thing.  We spoke about it around the time of his Digg Dialogg appearance here on the blog, and it’s something I’ve always admired about the man. He’s marched to his own beat for years - musically, business-wise, and in the world of social media. After weeks of flirting with [...]
Also posted in Social Networks | Tagged , , , , | 1 Comment

I don’t even really like peanuts…

By Greg Cargill | Published: July 6, 2009
I have a few close family members who work in the airline industry. I spent a good part of my childhood on commercial airplanes and now as a “business man” have many weeks a year where I have slept more in a window seat than a bed. I love the change that is happening within this [...]
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Viral Video Ping Pong XV: Zero Punctuation: inFamous

By Greg Cargill | Published: June 10, 2009
“Viral Video Ping-Pong” - a weekly series on the bigMETHOD blog in which Greg and John attempt to outdo one another with the posting of an incredible low-budget clip. When it comes to web videos, it is well accepted that you have at most 10 seconds to capture your viewer’s attention. Those are the only moments [...]
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