Category Archives: Misc.

bigMETHOD Speaks!

Over the past few years John and I have been invited to speak at a number of great events. I was able to find a good number of them still live online and wanted to share the videos so you can hear some of our thoughts on social media. Thank you to organizers, [...]
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A decline in social “junk” mail?

Maybe this is only happening to me but recently there has been a major decline in the number of emails I receive daily that are people just sharing funny / silly / profound social media content. What has changed? My educated assumption is now that the social web is settling in and users have had the chance to wear [...]
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Pepsi gives money for others to pursue “great ideas” instead of doing great things themselves.

Part of my job is understanding what others are doing on the web.  That means I spend time every day reading relevant blogs and exploring social networks.  I do this for the same reason that we as an agency do this for our clients; understanding the market you are engaging in will result in the [...]
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Do you think Google ever Googles itself?

The big news yesterday was the launch of Google’s newest feature, Buzz, furthering their reach into social media (I am not going to recap everything that was said by others; check out the links at the end of my blog post if you haven’t already been carpet bombed with information about Buzz). What does this [...]
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Where the Grammy’s Fell Short On Bridging the Social Media Divide

They’ve been fading away from relevancy for years.  The street-cred of the Grammy Awards has slipped in parallel with the steep decline of sales for the recorded music industry they celebrate. This year was supposed to be different. A new strategy, and a call to arms. “We’re All Fans” was the tagline for the 2010 Grammy [...]
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