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When I was a kid I loved to draw. As you would assume from an 8 year old I loved to draw things like airplanes and animals; unlike most 8 year olds I also loved to draw home floor plans and odd ideas I had on how the world could be made better. My mom still has notebooks filled with drawings of things like magnet based light rail trains that I designed years before I read about them in magazines like Popular Mechanics.
The difference between an inventor and an innovator is subtle but it is definite. I didn’t invent the train and I didn’t discover the magnet but, I did see how the two could come together to provide a needed solution.
Check out #4 - 10 Technologies That Will Rock 2010
One important item that is not addressed in this short write-up is that what you currently get from most agencies and marketing companies that provide online reporting is metrics and not analytics. The analysis of metrics so they can be applied to your overall strategy is the value in metrics. This data is the thing that can be gathered more precisely via social media than through any other medium.
If this sounds interesting to you email me because “Analytics” is bigMETHOD’s middle name. While the rest of the world just realized the value in online social analytics we’ve been focused on it since the first day we opened our doors!