Author Archives: John Furnari

On Two Kinds of Social Media Chicanery: Snake Oil Salesmen vs. Charlatans.

By John Furnari | Published: September 2, 2010
The rapid growth of social media in recent times has been a blessing and a curse for the folks that have been fighting for recognition of its value over the last decade. It used to be that ’social networking’, ‘blog marketing’ and ‘grassroots PR’, as they were referred to for some time, were afterthoughts in marketing [...]
Posted in Social Media | Tagged | 1 Comment

One More Reason We Love What We Do: A Day With Carina Round and La Blogotheque

By John Furnari | Published: July 29, 2010
It’s no secret we love what we do here at bigMETHOD.  If we didn’t, we wouldn’t be doing it. Still, some days are more enjoyable than others. On a Saturday afternoon this May we connected some new friends at La Blogotheque with our dear friend Carina Round. The end result - one startlingly beautiful video, [...]
Posted in Misc. | Tagged , , | 2 Comments

4 Years Ago Today: The Video Upload That Accidentally Launched an Agency

By John Furnari | Published: May 19, 2010
It always throws me for a loop when I meet someone for the first time and they tell me, “bigMETHOD, yes I’ve heard of you guys.”  Neither Greg nor I ever intended for this to happen.  We often stop and look at what we’ve done and shake our heads - the phenomenal clients we’ve had [...]
Posted in Misc. | Tagged , , , , , | 10 Comments

Enough About the Rockstars of Social Media. I’m Learning From a Soul Singer.

By John Furnari | Published: March 30, 2010
If you’re late to the game, the 2.0 community has been known to refer to industry luminaries like Chris Brogan and Brian Solis as the Rockstars of Social Media. For the record I find  most of the folks referred to in that way to be brilliant. I highly recommend reading their blogs and following their [...]
Posted in Misc. | Tagged , , , | 2 Comments

Lessons Learned at Fitbloggin’: 5 Important Takeaways From a Social Media PR Perspective

By John Furnari | Published: March 24, 2010
I had the absolute pleasure of traveling down to Baltimore, MD this weekend to attend the first ever Fitbloggin’ conference, a coming together of bloggers from around the country connected by a shared focus on health and fitness. I traveled down with Keith Williams, the Marketing Director for LA Boxing. We were there to give [...]
Posted in Misc. | Tagged , , , , | 10 Comments