All It Takes Is A Good Product

There is a distinct line between good marketing and marketing a good product.

I was browsing videos on YouTube and came across a prime example of the value of a good product. Here is the description from the video:

“Meshuggah - Combustion. Live at the House of Blues, San Diego. Feb. 2nd. Shot from the balcony using a Nokia E71-2. Sorry for the occasional shaking…hard to stay still during Meshuggah lol.”

specialblend2786, the YouTube user who posted this video actually posted 10 from the same show, all with the Nokia mention in the description.

The band was a good enough product that the user went to the show and wanted to share it with others; the venue gained a mention for having a prime viewing location; the phone was good enough to video tape 10 full songs with audio in a viewable quality - and because of all of these things the user is making a point of sharing it with their friends.

A good product means you will receive free marketing.